12 GOLF COURSE DESIGN AND AI At the NFL Combine, team scouts no longer have to spend time digging through binders or running their own calculations to get data on the performance of athletes. Via a virtual assistant on the Combine app, they can find out about physical traits, event-day stats, comparative potential and more, as if they were talking with someone who knows every detail about every player. “I just ask a question as I would ask you a question – and get what I need in seconds. It used to take hours, sometimes not even possible until after the Combine,” says Jacqueline Davidson, director of football research for the Tampa Bay Buccaneers. This is just one example of how artificial intelligence (AI) is transforming the way people work. In healthcare, it is being used to detect potential cancer cells, and create personalized treatment plans. In business, AI ‘agents’ are being deployed as virtual workers, handling administrative tasks in a fraction of the time it would take a human. Law enforcement agencies are using AI to flag suspicious activity and uncover criminal networks. And this is just the tip of the iceberg. But how might it impact golf course design? Keeping it real Artificial intelligence is having an impact on all types of business. Richard Humphreys speaks with ASGCA members about how it might shape the work of a golf course architect.
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