Clients
“Tudor Rose went above
and beyond. I felt that I
could really take a backseat”
Bruce Nunn
director of marketing, Fincentric
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Fincentric
With little time on its hands and limited experience in the UK market,
Fincentric decided that it would pass the entire operation of a
campaign on to a specialist third party. Tudor Rose was chosen on the
basis of its strong track record, impressive response to the brief, and
blue-chip client base, which includes Microsoft and Siemens.
The programmes and design departments at Tudor Rose collaborated with Fincentric, creating the ‘beyond banking’ concept and managing a direct mailing that reached more than 5,000 banking professionals. The mailing was a success, and was followed by a wealth management briefing held at the London base of the Canadian High Commission. Chaired by the BBC’s John Humphrys, the briefing attracted a large number of UK banking executives and led to lively, intelligent and thought-provoking debate.
The campaign was a triumph, raising brand awareness and generating many new business opportunities for Fincentric. “Tudor Rose went above and beyond. I felt that I could really take a backseat,” says Bruce Nunn, director of marketing at Fincentric. “Everything Tudor Rose did was excellent,” he adds. “All of the collateral captured exactly what we were trying to convey and it tied in all of our branding, driving our messaging home to potential customers.”
The programmes and design departments at Tudor Rose collaborated with Fincentric, creating the ‘beyond banking’ concept and managing a direct mailing that reached more than 5,000 banking professionals. The mailing was a success, and was followed by a wealth management briefing held at the London base of the Canadian High Commission. Chaired by the BBC’s John Humphrys, the briefing attracted a large number of UK banking executives and led to lively, intelligent and thought-provoking debate.
The campaign was a triumph, raising brand awareness and generating many new business opportunities for Fincentric. “Tudor Rose went above and beyond. I felt that I could really take a backseat,” says Bruce Nunn, director of marketing at Fincentric. “Everything Tudor Rose did was excellent,” he adds. “All of the collateral captured exactly what we were trying to convey and it tied in all of our branding, driving our messaging home to potential customers.”
