Clients
″Leveraging Microsoft’s publication was a natural move for us, especially because Prime has reach into all our prospects and customers.″
Isabelle de Cidrac
Director, Microsoft-Dassault Systèmes Alliance, Dassault Systèmes
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Dassault Systèmes
Leading 3D modelling software provider Dassault Systèmes had agreed a strategic alliance with Microsoft in 2004. During the same year, Tudor Rose worked with Microsoft to establish Prime magazine as a vehicle to inform end users about Windows-based partner solutions and services for the manufacturing industry. It seemed a natural move for Dassault Systèmes to become a publishing partner of the magazine.
“The value proposition we offer together with Microsoft is far greater than the one we could bring to customers alone” says Isabelle de Cidrac, director of the Microsoft-Dassault Systèmes Alliance at Dassault Systèmes.
Within two years, Prime has extended its reach beyond the EMEA region to customers and prospects worldwide. During this period, Dassault Systèmes has been able to engage with Prime as a powerful marketing tool.
“Tudor Rose has been very proactive in bringing Dassault Systèmes content into the magazine,” continues de Cidrac. “The partner managers have been of great help in identifying topics of interest for us, and the editorial team searches our Web site regularly and engages with our sales and marketing teams to find the most recent information that can be leveraged in the magazine.”
De Cidrac recognises that marketing the alliance demands the skill of an expert team: “The Prime team takes a non-partisan approach, accommodating different viewpoints in a way that gives partners their unique voice without letting those points of view conflict or clash.”
“The value proposition we offer together with Microsoft is far greater than the one we could bring to customers alone” says Isabelle de Cidrac, director of the Microsoft-Dassault Systèmes Alliance at Dassault Systèmes.
Within two years, Prime has extended its reach beyond the EMEA region to customers and prospects worldwide. During this period, Dassault Systèmes has been able to engage with Prime as a powerful marketing tool.
“Tudor Rose has been very proactive in bringing Dassault Systèmes content into the magazine,” continues de Cidrac. “The partner managers have been of great help in identifying topics of interest for us, and the editorial team searches our Web site regularly and engages with our sales and marketing teams to find the most recent information that can be leveraged in the magazine.”
De Cidrac recognises that marketing the alliance demands the skill of an expert team: “The Prime team takes a non-partisan approach, accommodating different viewpoints in a way that gives partners their unique voice without letting those points of view conflict or clash.”
